ABOUT THE EXCITING JOURNEY FROM COFFEE CHERRY TO ROASTED COFFEE
Find out more about the origins of the coffee plant, what exactly the "coffee belt" is, why sustainable cultivation is so important to us and how the ripe coffee beans are harvested before they are shipped to us.
Origin & Cultivation
From plant to bean
Find out which animal we have to thank for the discovery of coffee, what is known as the "coffee belt" and where it is located, and get to know some of the most important coffee-growing countries.
Transport & Trade
From the origin to Hamburg
Coffee is one of the most multifaceted drinks. Countless aromas come together to create the incomparable variety of flavors that we love so much. But before we can enjoy our favorite coffee, it already has a long journey behind it: Accompany our coffee on its way from the plantation to Tchibo.
Refinement & Roasting
From green coffee to roasted coffee
Ah, how it smells! Once the green coffee has arrived in Hamburg, the important process of roasting begins. How the coffee is roasted, whether short or long, in a drum or with hot air, determines the subsequent taste and aroma of the coffee. Does it taste mild and fruity or rather spicy and strong?
How is green coffee roasted? What methods are there? We explain why roasting is so important for developing the full coffee aroma.